Home buyers willing to pay to be eco-friendly
Home buyers willing to pay to be eco-friendly
The 2009 EnerQuality Energy Efficiency/Green Building Survey, released in October, reports nine out of 10 Ontario home buyers still value energy efficiency when making new home purchase decisions.
The survey was based on 1,638 responses from new home buyers in the Greater Toronto Area (GTA) and in the Regional Municipality of Ottawa-Carleton, all of whom closed new, low-rise home purchases in 2008 and who indicated they valued energy efficiency when making a new home purchase decision.
Cost savings was the number one reason cited for choosing energy efficiency options, with 79 per cent of buyers surveyed purchasing at least one energy-efficient feature for their new homes, up from the 60 per cent recorded in the 2008 survey.
The survey said forty per cent of buyers were willing to pay an additional $10,000 for a green home in 2009, compared to only 22 per cent in last year's survey.
(courtesy Ontario Real Estate Association)